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Classic. Iconic. Timeless.

Let us help you find the diamond to fit your occasion.

Start the Wizard

Classic Diamond Jewelry, essential to every woman's wardrobe.

Choose with Confidence

Classic Style

With our classic, no-fail setting styles, you can only succeed to
choose the perfect, most
beautiful gift, foundational to
her collection.

Forever Value

Diamonds are an excellent investment, retaining their value over time.

With Joseph Asher, you have lifetime, 100% trade up value. Upgrade anytime. Guaranteed.

All Occasions

Diamonds and classic settings are perfect for every aspect of life and all occasions.

Celebrate an anniversary, or give your daughter her first diamond, just because.

Compare Easily

Side by side, you decide. See qualities in the exact same setting, with prices right up front.

Take advantage of our in-home try-on opportunity.

Perfect Match

With classic, timeless settings that are foundational to any
collection, you cannot choose the wrong combination.

Begin building a beautiful, perfect collection.

Transparent

Pricing transparency, clearly marked and displayed with:

Money Back Guarantee
Lifetime Warranty
Lifetime Trade-Up at Full value

The Right Choice
every time.

Find your perfect piece at your perfect price.

Our Diamond Wizard will quickly help you select a beautiful gift they will love at a price you will too!

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Side by Side, You Decide

With our "Try at Home" program, you cannot lose.
Select 2 pieces and compare them side by side in the comfort of your home. Keep the one you like best and send us the other one back in our prepaid mailer.
This is the easiest diamond buying experience you'll ever find.
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