Classic. Iconic. Timeless.

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Classic Diamond Jewelry, essential to every woman's wardrobe.

Choose with Confidence

Classic Style

With our classic, No-fail styles, you can only succeed, each piece makes a beautiful gift, foundational to her jewelry wardrobe.

Forever Value

With Joseph Asher, you have lifetime, 100% trade up value. Upgrade anytime. Guaranteed.

All Occasions

Celebrate an anniversary, or give your daughter her first diamond, just because.

Compare Easily

Side by side, you decide.

Take advantage of our in-home try-on, make-sure opportunity.

Perfect Match

Build a beautiful, perfectly balanced collection one piece at a time with classic, timeless styles.


Money Back Guarantee
Lifetime Warranty
Lifetime Trade-Up at Full value

If a diamond from the Joseph Asher Collection should be lost due to manufacturer’s workmanship, jewelry quality, or natural wear and tear: we will replace the diamond(s) at no charge. For Life.
The bottom line is, we will not let you be stuck with our jewelry if you are not satisfied. Full refund offered during the Make-Sure Try at Home period (30 full days and 30 full nights).
The Joseph Asher Lifetime trade-up policy allows you to upgrade (from a smaller item to a larger item) at any time. All trade-ups are awarded the full value of the original purchase price towards the larger jewelry piece.
You can find important details such as style numbers and exact diamond weight engraved into the gold of all the jewelry in the Joseph Asher Collection. These details match the Lifetime Warranty card that comes with every piece.
All of the pieces in the Joseph Asher Collection are manufactured in the Diamond District of New York City.

The Right Choice
every time.

Find your perfect piece at your perfect price.

Our Diamond Wizard will quickly help you select a beautiful gift they will love at a price you will too!

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Side by Side, You Decide

Bring them home for a Make-Sure Try at Home program, you cannot lose.
Select 2 pieces and compare them side by side in the comfort of your home. Keep the one you like best and send us the other one back in our prepaid mailer.
This is the easiest buying experience you'll ever have.
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